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Money can't buy love for Manchester
JOHN LEICESTER

January 21, 2009 10:35 AM
2050

sptd/rblum elfd/srwilson
AP Sports Columnist
So Manchester City's money can't buy it love. Its world-record $147 million bid for Kaka couldn't make the Brazilian midfielder part with his conscience, or AC Milan.
Even in Manchester, on the side of town that wears City blue and not United red, fans should be breathing a sigh of relief.
With the global economy going down the tubes and unemployment growing, spending so lavishly would have been nothing short of outrageous, likely to make some followers of the game simply turn off.
In the end, explained the 26-year-old star of this month's biggest footballing saga, his heart spoke louder than his already fat wallet.
In UNICEF's hands, the wad that City was offering for Kaka's sublime football skills would fund 20 million family sized mosquito nets for sub-Saharan Africans, who lose 800,000 children under age 5 to malaria each year.
Or buy roughly 588 million meals for the World Food Program. As one of its Ambassadors Against Hunger, Kaka lends his fame to the WFP's battle against the more than 10 million deaths from causes related to malnutrition each year.
That's reality, while City's designs to bankroll its way to Premier League domination with the Abu Dhabi oil wealth of owner Sheikh Mansour bin Zayed Al Nahyan smack of fantasy football. After all, can it really be argued that Ricardo Izecson dos Santos Leite, aka Kaka, is so much better than Zinedine Zidane was? Of course not, yet City's offer was more than double the world record fee that Real Madrid paid Juventus for the hotheaded French genius in 2001.
''It's madness,'' said Mohamed Al-Fayed, owner of Premier League rival Fulham FC, with a populist view of City's mega-offer that was undoubtedly shared in pubs across the land.
Less emotionally, Gordon Taylor, who heads the English players' union, noted: ''It's not a time for any industry to be spending in a cavalier fashion. There's a serious problem with the world and finance, perfectly illustrated by the banks that were doing well until suddenly there was cavalier spending. It's brought a lot of problems for ordinary people and we don't want that to happen in football.''
But behind the Kaka-phony of hand-wringing and disapproval, there's little evidence of a solid appetite for much tighter controls on how clubs spend and manage their money, even as some of them struggle with debts that look unsustainable in the cold light of the global financial meltdown.
Caps on the amount that clubs can spend on players and their salaries - as Al-Fayed and others have suggested - seem a nonstarter.
Europe isn't a homogeneous market like North America, where the National Hockey League, National Football League, Major League Soccer and the National Basketball Association have salary caps.
Capping one European league but not another could simply see players gravitate to higher-paying leagues and impoverish the skills in others. Varying tax regimes and costs of living across Europe, as well as currency fluctuations between, for instance, the Premier League's British pound and continental leagues' euros would make attempts to level the financial playing field extremely, perhaps inextricably, complex.
''It's not impossible,'' says Dan Jones of Deloitte, the audit, tax, consulting and financial advisory firm. ''But I've spoken about it for at least 10 years in European football and still not seen a workable solution.''
The Premier League is strongly opposed to wage capping. One idea that's been floated would be to link salaries to team revenues, stopping them from spending more than 60 percent of their income on wages. But 60 percent of Manchester United's hundreds of millions in turnover is obviously going to give it a lot more money to lavish on players than smaller Wigan, with its tens of millions. So that suggestion hardly seems fair and feasible, either.
These issues aren't going to go away with the collapse of the Kaka deal. City's almost limitless checkbook will be back and others won't turn a deaf ear to its siren call.
But this once, even in these tough times, the 'old-school' virtues of loyalty to a club seemingly trumped money.
''At the end what counted was my history, where my ties are and where my heart really lies,'' Kaka said.
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John Leicester is an international sports columnist for The Associated Press. Write to him at jleicesterap.org
AP-WS-01-21-09 1330EST

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